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If you're asking yourself "can you advertise CBD on Google" we have the answer for you. It's not easy but it is possible using these 3 CBD marketing tips. Can You Advertise CBD on Google? If you are like most CBD business owners or cannabis marketers, you wonder whether you can advertise your cannabis products on Google. After all, Google is the most popular digital ad seller and can bring excellent results for your business if done right. However, unlike other businesses, cannabis brands

Can You Advertise CBD on Google? You Can With These 3 CBD Marketing Tips

Need an answer to the question: can you advertise CBD on Google or Bing search engines? We outline 3 effective CBD marketing tactics to use on Google with and without advertising. UPDATE for 2021, read our latest case studies to see how we have been advertising CBD products on Google Search since 2019!

So What’s The Deal? Can You Advertise CBD on Google or Not?

UPDATE: December 2021 – read our updated article on CBD Advertising Laws for Google & Facebook.

Update April 2022: Check out an updated article on How to Promote Selling Weed Online.

If you’re one of the many new CBD entrepreneurs who are trying to market and promote CBD oil and CBD products online, I’m betting you’re frustrated with the advertising restrictions on Facebook & Instagram. The good news is there are other options for your CBD brand.

Have you ever tried to advertise CBD on Google? Or are you stuck wondering can you advertise CBD on Google or even Bing search engines?

In my experience as a professional cannabis and CBD marketer, I feel the answer is an absolute YES, you can advertise CBD on Google and it’s actually happening right now!

As I began researching and writing this article, I did a search for “can you advertise cbd on google” in an incognito tab in chrome and did NOT see any CBD ads on Page 1 for that search query.

It’s important to note that I have seen CBD ads on Page 1 before, just not in this particular search. I’m sure you’ve seen CBD advertising on Google search as well.

However, guess what I saw on Page 2, at the top and the bottom of the organic search results?

I spotted seven (7) paid Google PPC ads that are served for the search term “can you advertise cbd on google”. Clearly you can, but let’s take a look at these CBD ads and see what they are promoting.

You can see that out of the 7 Google PPC ads for CBD, just one (1) ad is actually selling CBD oil and was placed and paid for by Amazon.ca. Note that this search was done in Canada. I’m sure the same sort of results would show up form searches done in the USA, and that Amazon.com is the advertiser.

Of the other ads, three (3) of these CBD Google ads are promoting CBD marketing services to potential CBD business owners using the same query – “can you advertise cbd on google”.

The remaining three (3) ads are also targeted at CBD business owners and are promoting advertising platforms for CBD like Reddit, Bing, and AdRoll.

Interestingly enough, Bing and Reddit each have advertising restrictions against CBD and cannabis that are similar to Google and Facebook’s cannabis/CBD advertising restrictions.

My point being, it certainly does seem possible to advertise CBD on Google, as well as other digital display advertising platforms that allow CBD advertising.

This article will discuss 3 marketing strategies to enable you to advertise CBD oil and CBD products on Google, with and without advertising restrictions.

1. Try Google Ads To Market You CBD Products…
At Least Once

According to the Unapproved Pharmaceuticals and Supplements section of Google’s Advertising policy, CBD is an example of pharmaceuticals and supplements that Google Ads doesn’t allow.

Wait, what?

Didn’t we just see an ad for CBD Oil on Amazon as well as other PPC ads that were served up for the search term “can you advertise CBD on Google”? Yes we did! Scroll up to review.

This is why we highly recommend to all new clients selling CBD products to strategically try Google Ads, on both the search and display networks, to get maximum reach and retargeting capability.

You still need to keep in mind that the ads we create for your CBD products may not get approved the first time we run them through Google’s approval process, but that doesn’t mean it’s game over.

It’s typical to have to tweak Google search ad copy, display ad creative, and even landing page copy and metadata, in order to get Google ads for CBD approved. Our team is creative and tenacious and welcomes this challenge.

We have a process for writing Google search ads for CBD products and designing the display ad creative for Google display advertising.

We also have a process for optimizing the landing page that your ads will drive traffic to. Google (and Facebook) can read the landing page’s metadata and its on-page copy. So if there are too many references to selling CBD oil and listing CBD benefits or health claims, your ad could be disapproved.

For examples of how we have been able to advertise medical marijuana on Facebook, Google, and YouTube, and how we advertised cannabis and CBD marketing services on Google search, please see our case studies.

For an example of how we were able to increase sales for a local business by 30% in 30-days, read that case study here.

2. Sell CBD Oil Using Google Shopping Ads

Google Shopping has been around for a long time and may not even be on your radar. But if you’re an e-commerce based CBD business you should really get to know this free tool.

It’s essentially Google’s answer to Amazon, it allows users to search for products on online shopping websites and compare prices between different vendors.

If you use Google Shopping advertise CBD on Google, your CBD products will be found by people looking to buy CBD oil and using Google to fulfill their need.

Here’s how Shopify defines Google Shopping:

Google Shopping is powered by two platforms: Google Ads and Google Merchant Center.

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Google Merchant Center is where your product feed lives. Your product feed holds the details of your products organized in a format Google likes.

Google Ads is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.

So you still use the Google Ads platform to set up and manage your CBD advertising for Google Shopping ads. The process is quite a bit different from setting up traditional text ads.

For example, with text ads, we create campaigns, ad groups and ads that are focused around the most profitable keywords that we research for your CBD business.

With Google Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and the bids we manage to determine what search queries will trigger your ads. Because of this, setting up shopping ads has some strong similarities to SEO.

In other words, to get the maximum effect from Google Shopping Ads for your CBD products, your product feed needs to be created properly and SEO optimized effectively.

We’d highly recommend you source an experienced cannabis and CBD SEO expert or use our agency to set up and optimize your Google Shopping Ads for CBD.

If your Google Shopping Ads campaign is set up for success, your CBD products could be displayed when a customer uses Google to search for CBD Oil or other CBD product. They can appear in the main search engine results page or under the shopping tab.

Here’s what I saw when I went to Google Shopping and searched for “cbd oil”:

The results show the user options to buy Hemp Seed Oil, Hemp Calming Oil, as well as other products related to CBD oil.

The main point is that clearly, some CBD brands are using Google Shopping Ads to advertise CBD on Google. Once again, another reason, and another option, for you to try using Google to market and promote your CBD products.

3. Implement a CBD SEO Strategy on Your Website

Did you know that 40% of searches are local searches, related to finding information, location, and phone numbers of local businesses?

How about the fact that 82% of smartphone shoppers conduct ‘near me’ searches.

If you’re selling your CBD products at local dispensaries, a CBD SEO strategy is essential to growing your business, locally. Your products or dispensary locations need to be found on page 1 of a relevant Google search.

When it comes to CBD marketing, SEO, or search engine optimization, is a clear choice to drive highly qualified potential customers to your website, CBD dispensary, or online CBD store.

The best part is that there are absolutely no advertising restrictions when it comes to SEO. You can publish whatever you want on your website.

The key to your website and your website content to be found in Google search results for relevant CBD search queries like “buy cbd near me” or “where to buy cbd in [your city]”, is for all of your code, content, images, and metadata to be Google friendly, i.e., for all your content to be optimized for search engines.

If not, Google will not know what your site is about, what type of searches is your site most relevant for, and therefore not know how to rank your content for your relevant keywords.

This can be a huge issue because your potential customers are actively searching for information on CBD oil and CBD products and most of them are using Google to search for answers. They aren’t going to Instagram to find useful, high-quality information on CBD benefits.

Here’s clear proof of that fact:

You can see each search query in the search box field at the top next to the Google logo, and underneath that you’ll see the number of search results for each query.

There’s clearly a ton of competition for some terms and not as much for others, but either way, there are only 10 organic positions on the first page pf Google – and you want your CBD brand to own at least one of them for your most profitable keyword.

The only way to get a position on Page 1 of a relevant CBD search on Google, let alone the top position, is to use SEO to market your CBD business. Here’s how SEO can help you increase search engine rankings for your CBD products:

  • Start with comprehensive keyword research to identify the best (most profitable) keywords for your business. Look for the questions people are asking Google about CBD, then optimize and publish content that answers these questions.
  • Implement a local SEO strategy into your CBD marketing mix to dominate the Google Local Map Pack for local searches to find CBD in your city. Claim your Google My Business Page, fill out all relevant sections completely, and optimize the heck out of it.
  • Set a list of targeted keywords that you want to rank for and track those keyword rankings weekly/monthly and compare to the rankings of your competitors.
  • Publish relevant, high-quality blog content on your website each month. We recommend using keyword research to find the most popular/profitable blog topics, and then to write at least 2 x 1200 word, SEO optimized blog articles, with images and media, each month.

SEO is much more complicated than the three high-level steps listed above. But, by following these simple tips you’ll be able to improve your website’s domain authority, its relevance, and its trustworthiness.

Relevance, authority, and trust are 3 of the main search engine ranking factors Google reviews when they choose how, where, and when to show your website links in a search results page.

We Help You Advertise CBD on Google

So as you can see, it actually is possible to advertise CBD oil and other CBD products on Google. Google offers more than just one channel for CBD advertisers too.

Your Google Ad options include:

  • Google Text Ads on Google Search Network
  • Google Display Ads on the Google Display Network
  • Pre-roll and True View Video Ads on YouTube
  • Google Shopping Ads for CBD Products

Search engines like Google & Bing are 100% intent-based. Meaning, people use Google when they have the intent to buy something specific, or search for more information on something specific.

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In other words, your target demographic uses search engines with specific intent. People do not use Instagram and social media in the same way.

Generally speaking, people go to Google when they know what they want, people go to social media when they want to be entertained.

If you’re ready to take your CBD marketing to the next level and try using Google Ads to promote your CBD products, we’d love to chat with you about how we can help.

Please contact us for a free consultation or to request a quote.

Can You Advertise CBD on Google?

If you are like most CBD business owners or cannabis marketers, you wonder whether you can advertise your cannabis products on Google. After all, Google is the most popular digital ad seller and can bring excellent results for your business if done right.

However, unlike other businesses, cannabis brands face many challenges and restrictions when marketing their products on major digital marketing platforms, including Google and Facebook.

Here we look at everything you need to know about advertising CBD on Google.

Let’s get started!

Does Google Allow CBD Ads?

Most CBD marketers have expressed disappointments about the many advertising restrictions on major digital platforms like Facebook and Instagram.

Google, too, has a policy that prohibits CBD advertising on its platform. Even after the 2018 Farm bill passage, many states are yet to develop an excellent regulatory framework for hemp-derived CBD.

As a result, Google doesn’t allow CBD advertising on its platform. However, despite Google’s restrictive policy on CBD products, you can still come across CBD ads on search results. So what’s the catch? What’s Google’s standpoint on CBD ads?

To help you get an answer to that question, let’s look at what is allowed and what’s not allowed in CBD Google ads.

What’s Allowed in CBD Google Ads?

Google’s dangerous products or services policy clearly states that they prohibit the promotion of products and services that can cause damage, harm, or injury. Specifically, Google considers these products and services to be dangerous and don’t allow them on their platform:

  • Substances that can change mental state or induce “highs,” including marijuana, cocaine, heroin, cocaine substitutes, and crystal meth
  • Content instructing about producing, buying, or using recreational drugs
  • Products or services aimed at facilitating recreational drug use, including bongs, pipes, cannabis coffee shops, etc
  • Ads that claim health benefits of CBD products without backing them with credible medical research

How to Advertise CBD on Google without violating AdWords terms and conditions

Having read this far, it’s likely you want to advertise your CBD on Google and are wondering how to go about it. The truth is, with the right approach, you can successfully advertise CBD on Google.

However, before we let you know how you can advertise CBD on Google, you must understand the potential risks of violating Google policies on CBD ads.

Some of the risks that you expose yourself to when trying to circumvent Google ad policies include:

  • Account closures
  • Damage to your brand
  • Flagging of your billing information

To that end, here’s how you can advertise your CBD on Google

Google Ads

As earlier stated, Google’s advertising policy does not allow CBD ads on its platform. However, most often, we have seen CBD ads on Amazon and various PPC ad networks, meaning Google is still a gold mine for CBD marketers if you learn the trick.

The first step you need to take is to create a Google AdWords account specifically for advertising your CBD products or services.

This way, your other products won’t be affected if you run into problems with Google when advertising CBD on its platform. A common challenge that new CBD marketers encounter is their CBD Google ad not getting approved.

In most cases, Google will disapprove of your CBD ads if they notice trigger words like claims of CBD health benefits or references to selling CBD products on your page’s metadata.

The best way to circumvent such issues and get your ads approved is to partner with a reputable CBD digital marketing company . An experienced CBD digital marketing agency understands marijuana advertising restrictions and will help you create a winning CBD ad campaign on Google.

How Can You Boost the Chances of Having Your CBD Ad Approved on Google?

Although no one can guarantee that Google will approve your CBD ads, there are practical ways to boost the chances of your CBD ads getting approved on Google. They include:

  • Avoid using CBD and hemp-related keywords in your ad. Instead, use euphemisms for the products you are offering, for instance, pure plant-based remedies, when submitting your ad for review.
  • If the ad is not approved, try building a gated landing page for your campaign, and remove all references to hemp and CBD.
  • If your ad is still rejected, try removing any links to your website from your gated landing page.
  • If Google approves your CBD ad, wait for a couple of days before adding any link to your website from your gated landing page.

As earlier stated, trying to get your CBD ads approved on Google puts your account at risk. In some cases, it can lead to account closure, giving a massive blow to your business. We recommend using a different advertising account to run your ads.

Focus on CBD SEO on Your Website

It’s no doubt that SEO remains an excellent way to promote your CBD business. By implementing a perfect CBD SEO strategy on your website, your CBD brand will become more reputable, trustworthy and ultimately boost your sales.

Unlike Google ads, using SEO to drive traffic to your online CBD store or CBD dispensary has no restrictions.

The best part is that thousands of people conduct local searches every day, meaning a CBD business with a winning CBD SEO strategy will drive more traffic to their website, increasing their chances of conversions.

That’s why you should aim to appear on the first page of search results for CBD-related queries.

How to Improve SEO for Your CBD Business

A website with a low Domain Authority ranking will not have a robust online presence. One way to improve your domain authority is to post high-quality and relevant CBD-related content regularly.

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Ideally, your content should provide answers to the common CBD questions that your audience is asking.

Google aims at providing the best user experience for its users. It will reward your website if people spend more time on your website. To improve your SEO and increase your chances of ranking, provide valuable and shareable CBD content to your users.

People will see your website as an authority in the CBD space and come to your website anytime they are looking for CBD products or CBD-related information. Google will reward you by ranking you on the first page of search results.

Below are our tips for making an excellent CBD SEO strategy:

Perform an SEO Audit for Your CBD Website

The first step towards a robust CBD SEO strategy is to perform an SEO audit for your site. SEO audit results will help you know your standing on SEO matters and the steps you can take to improve your ranking.

Before performing an SEO audit, ensure that your website is registered for webmaster services. An SEO audit analysis is broken down into four major categories, including:

  • Accessibility
  • Indexability
  • On-page ranking factors
  • Off-page ranking factors

Understand the Search Intent

Users search for something for various reasons. You need to understand your users’ search intent to develop your SEO strategy based on the type of content they want to see.

There are four types of search intent, including:

  • Informational: Users are looking for information
  • Navigational: When users are looking for a specific website
  • Commercial investigation: Users are researching more before purchasing a particular product
  • Transactional: Users are ready to purchase a specific product and are looking for a better place to buy

Take your time to understand your audience’s search intent and create content that answers their questions to boost your chances of ranking.

Perform Keyword Competitive Analysis

Blogging is an excellent way to attract more traffic and improve your domain authority for your CBD brand. However, creating an effective blogging strategy is not easy, especially for most novice CBD advertisers.

That’s why we recommend performing competitive analysis to have a clear understanding of what is working out there. A competitive analysis allows you to define your CBD brand so it can stand out from the competition.

Here are some things to keep in mind when performing an SEO competitive analysis:

  • Check the CBD brands on the first page of SERPs.
  • Check the popular keywords used by popular CBD brands
  • Consider the difficulty of keywords in your niche
  • Check your competitors’ on-page SEO and on-site content
  • Have a close look at your competitor’s site structure and user experience
  • Check social media pages of competitor CBD brands

Search Quality CBD-Related Keywords

Now that you know the search intent and have performed a competitive analysis, the next step is to perform keyword research.

When doing keyword research, consider the users’ concerns, questions, and the type of products they are looking for most.

Long-tail keywords are the new deal in SEO since they have highly-focused search queries. Aim for high ROI CBD keywords, not the basic keywords used by many underperforming CBD brands out there.

After you find quality CBD keywords, focus on these content trends of 2021:

  • Content that touches on specific user’s needs
  • User-generated content
  • High-quality long-form content
  • Video content
  • Don’t ignore voice search

Improve Site Speed

Site load speed is an essential ranking factor. Site load speed is a primary concern for Google and Bing and will favor websites with a fast load time .

Some of the tasks we perform to increase your site load speed include:

  • Improve server response time
  • Minify CSS, JavaScript, and HTML
  • Reduce redirects
  • Optimize images
  • Remove render-blocking JavaScript
  • Enable compression

Make Your Website Mobile-Friendly

Google announced the mobile-first indexing in 2019, meaning Googlebot will index your mobile-friendly pages before they crawl your desktop version. If you are unsure whether your site is mobile-friendly, take the free mobile-friendly test using Google’s free testing tool.

Focus on User Experience When Designing Your CBD Website

Your SEO efforts will not bring a good ROI if you ignore user experience. After all, your website gives the first impression of your CBD brand. That being said, you must aim to make your website user-friendly.

According to Google, the new page experience signal will be the new ranking factor from May 2021.

That means CBD websites that don’t have a good user experience will not rank on Google after May 2021. You must think about your audience when designing your website to get the most out of your SEO and advertising efforts.

Use Local SEO

You should invest in local SEO if you operate a local CBD store and want to boost your online presence.

Local SEO helps you increase foot traffic to your CBD shop and website traffic if you sell CBD products online.

Sign up for Google My Business to get a free business profile . Don’t forget to include your address, name, and contact information.

How to Advertise CBD on Google Recap

  • Create a new Google AdWords account for your CBD products
  • Define your target location
  • Set a budget for your ad campaigns
  • Select “Paid Search Ads”
  • Select good ROI CBD keywords
  • Don’t advertise your CBD products directly when writing ads

Need Help in Advertising Your CBD on Google? AlchemyLeads Can Help

As you have seen, you can advertise your CBD products on Google without violating Google ad policies. However, the truth is, not every CBD brand owner or marketer can achieve this.

That’s why you need an experienced CBD digital marketing agency like AlchemyLeads to hold your hand when advertising CBD on Google. Our SEO and content marketing nerds understand the Google ads policies and can help you create campaigns that will not violate Google Ads regulations in the CBD niche.

Whether you need help with creating effective CBD Google ads or an excellent CBD SEO strategy, we are here to help. Ready to start? Please contact us by filling the form below, and we will get back to you with more details.

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